29.10.07

Baidu's Chinese word-play with Google!

Who is the no.1 searching engine in China? Google or Yahoo? Neither of them, the really leader is Bdidu, a native searching engine whose name came from a Chinese ancient poem. Now Baidu is taking approximately 70% Chinese market share with $106 million online marketing revenue in 2006 in China while Google brought in $32 million.

How come Baidu overwhelm Google, it seems to be an impossible job. The obvious and most important reason should be, as Baidu said, he speaks native Chinese. The better understanding of Chinese culture and Chinese internet users enable Baidu to provide better service and product than its foreign competitors. And Baidu is trying every means to boast this advantage.


The video is a commercial piece by Baidu, It's a word play. Actually a fairly technical challenge for "word boundary", since Chinese language do not separate words with a space, as is the case in English. This is basically making fun of Google’s (even Baidu didn’t mean it) inability to chop up Chinese sentences into proper word boundaries.

"I know (that) you don't know (that) I know. You don't know (that) I know (that) you don't know." Anyone caught in such a situation is obviously going to spit up blood or red ink and collapse dead.

The hero "Tang Bohu" in this video is the well-known playboy poet during the Ming dynasty, and his voice came from the most famous comedian star (Stephen Chow), all of these plus the funny wordplay make this video interesting enough to circulate rapidly through internet and create a lot of buzz.

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